If you remember from the first movie, Lara had a Land Rover. For the new Tomb Raider movie, Lara will be riding in a Jeep Wrangler. "Jolie will be sitting behind the wheel of a customized Rubicon, a modified version of Jeep's Wrangler," is what Zip2it is reporting. "We were very fortunate," Jeff Bell, VP of marketing for Jeep, tells Variety. "We didn't want to duplicate our efforts. It just made sense to shoot the commercials as the studio shot the film."

The reported tagline to be used in the movie is "Let's see them catch me now". It was decided after Jolie didn't like the idea of using "It's a Jeep thing." as it was reportedly "too corny".