Tomb Raider: Anniversary has been in stores for a while, so Karima Adebide -the official Lara Croft model- can stop promoting the newest tomb raider decendant for now. Now she has her hands free for other business, she gets one assignment after another. So she has opened the first women-only beach in the country. Because Lara Croft is known all over the world, she was asked multiple times as a key figure for different kinds of commercials, posters,...

The beach lies in Riccione, near Rimini at the east shore. The opening went together with the Miss Muretto-competition, you can compare it with Miss Italy but then for younger girls. The new ‘Pink Beach’ is an exclusive part of the beach where men aren’t allowed. So women can easily relax and get a tan without unwanted attention. In Italy the beach opening was broadcasted for ten million people on national news.